10 Proven Benefits of Having A Mobile App for Your Business

Today, we will run through a listicle establishing why you need to build a mobile app for your business, how a mobile app may prove beneficial, and make you familiar with the missed marketing opportunities if you don’t have an app yet. So, let’s get started!

Why Do You Need a Mobile App For Your Business?

To stay at the top of the business game, you need to keep evolving, adapting, developing, and tweaking solutions that specifically cater to your customers. Mobile apps are that solution.

Your target market is spending a huge chunk of their time on mobile phones – shuffling between apps. Wouldn’t it be wise for you to be there?

Having a mobile app does not merely mean extending the website to the mobile version. Instead, it is building an engaging and experience-driven extension of your businesses’ visions and ideals.

Mobile apps are critical to establishing a cohesive customer journey while also creating a platform that can target a wider audience.

But that’s nowhere near the end.

10 Proven Benefits of Having a Mobile App for Your Business

Here are 10 proven benefits of mobile app that will convince you that a mobile app is a great asset for your business.

  1. More Beneficial For Customers

    More Beneficial for Customers

    First things first, having a mobile app will make things a lot easier for your customers. How?

    Not only can your app subscribers enjoy better customer support, but they can also go through the product/services on offer at their convenience. This leads to additional passive sales for businesses, thus adding to the overall revenue and increasing the profitability metric.

    Additionally, current and potential customers are regularly updated on discounts and great deals via personalized push notifications on the mobile app. This builds customer loyalty in end users, plus creates a positive relationship between you and your customers as customers feel important.

    In short, mobile apps add value to your customers.

  2. Helps Establish Brand Retention Amongst Customers

    You may ask any sales associates, brand retention is one of the most effective ways for your business to generate sales amongst the audience. A mobile app provides your company with a channel where you can establish trust with the target audience and boost brand loyalty.

    The more your customer is exposed to your brand and has the possibility to get in touch when they want, the higher the chances to convert sales.

    For this reason, a mobile app is considered one of the most effective strategies for building brands. They are thus efficient ways to enhance the visibility of your brand and generate continuous sales cycles.

  3. Creates Better Engagement With Customers

    Building a mobile app is a great way to understand the grievances of your customers. By creating an engagement channel, such as social media synchronization, you are better able to personalize recommendations for them. Through features on your app, you can engage with both your current and potential customers.

    A mobile app also provides your customers more freedom to browse through the products at their convenience. Everything is accessible just at their fingertips. Furthermore, the push-notification feature keeps updated with new products/services. This interaction with your brand establishes a positive relationship with you in your customer’s mind.

    This relationship is otherwise tough to prove when other businesses are also trying to fish in customers via various marketing tools and business apps. However, setting up these one-to-one interactive environments helps establish a genuine connection with the customer and provide them the best experience rather than only converting a sale.

    This personalized user engagement provides app users with a perennial and elevated experience that helps filter through all the clutter from the outside and helps create a long-term engagement with the company.

  4. Increases Profitability

    Increases Profitability

    Your business needs a mobile app because customer satisfaction is directly related to the sales metric.

    When customers are satisfied, as a rule of thumb, sales also see a sharp rise.

    According to a report by SalesForce, 70 percent of buying experiences are influenced by how customers feel they’re being treated.

    Creating a platform that makes purchases more convenient and intuitive for customers, a mobile app provides an excellent opportunity to increase profitability metrics. The more interested customers become, the greater the sales and apps simplify to magnify the effect.

    Profitability is a function of both cost and revenue, so you have to make sure that you minimize your mobile app development cost.

    Further, a mobile app can very easily be monetized, which directly leads to additional revenues. Strategies like in-app advertising, purchases, premium, and so forth can very easily be implemented and even personalized for customers on a micro-level.

    According to Techcrunch.com, 35.4 percent of Black Friday sales last year were completed on mobile devices.

    Therefore, by offering your products or services via your mobile app, you can introduce a new revenue stream into your businesses’ finances.

  5. Business Processes Optimization

    Business Processes Optimization

    Mobile apps can serve as an efficient way to automate the business process and operations within your company. Data points from various functions like the transfer of files and data give critical insights to the management. Mobile apps can also be used for organizational purposes by automating business operations such as customer support.

    Another way mobile apps can provide smooth functioning of business operations is by deploying certain features for in-house employees. This feature can be used to ensure interaction between the employees, regardless of their current locations. Customize your solutions as per your business model requirements to optimize business operations.

  6. Automate Daily And Routine Tasks

    As service providers, you may often face difficulties in trying to address the potential customer base residing in different demographics simultaneously. This is an essential task in the day-to-day activity of lead generation.

    Businesses can now mitigate this grievance using automation features provided by mobile apps.

    These features allow businesses to reach prospects without the constraints of physical distance, which has been a game-changer when it comes to how sales plans and payment options have been conceptualized.

    By sending a notification, you can encourage consumers to visit your app and check the latest available deals. This process might even end up resulting in a purchase, all this within a span of a few minutes.

  7. Best Customer Service & Support

    Best Customer Service Support

    Mobile apps provide one of the most efficient ways of customer support and customer engagement. By automating the entire process, apps allow customers to resolve their queries without contacting any authority from your business. It provides customers with a quick and responsive way of interacting with the brand and solving questions.

    The self-service model and ease of access to information go a long way in establishing customer satisfaction. This positively impacts your sales metric because when customer satisfaction increases, so make the sales.

    For example, setting up a virtual chatbot or a help desk feature can efficiently handle customer queries. The degree of responsiveness and accuracy of this automated process’s solutions will determine how often customers will need additional support. Lesser queries lead to lower operational costs, ultimately increasing the profitability metric.

  8. Helps Get Insights Into Consumers Or Customers

    By establishing a personal connection with the current and potential target customers, mobile apps provide insightful data points about their behavioral patterns. Businesses can then collect, analyze, and leverage this data to create marketing strategies that align with their psychological traits.

    Businesses, therefore, can use insights collected on the mobile app to create highly personalized email marketing strategies.

  9. Real-Time Marketing Towards Each Individual

    Real-time Marketing Towards Each Individual

    By collecting data from current and potential customers in real-time, mobile apps offer highly personalized product recommendations. This, in turn, drives the user towards a positive engagement with the brand. Within the app, businesses can launch a direct marketing channel and use real-time marketing to their advantage.

    For example, the display of push notifications can be automated, which prompts prospects to purchase products. Data points that are previously collected based on user trends and linking social media accounts create further personalization and help make notifications more relevant.

    Not only does this targeted marketing strategy help in the conversion of potential sales, but it also helps develop a sense of the relevance of the business for the user. And this way mobile apps aid promotion too.

  10. Helps Gain A Competitive Edge

    In the current business ecosystem, most businesses have failed to capitalize on their website’s benefits, let alone their mobile app. By understanding the importance of a mobile app in today’s times, you can still gain the first-mover advantage and provide an unparalleled user experience for current and potential customers.

    The strategy is to educate the potential market about your brand, build brand awareness and increase retention through your mobile app.

    By providing an experience that they can’t get anywhere else, you have to create incentives for your mobile app. For example, you can create brand loyalty programs where promotions are aligned with the individuals’ interests. This will help your business to retain customers while establishing a competitive edge in the market sphere.

    Still, have some queries or questions in mind? Don’t worry, here, we have answered some of the common questions.

Frequently Asked Questions

  1. Can I automate my business process by developing an app?

    Yes. Automation of business processes involves using software to execute time-consuming routine and repetitive functions within an organization by eliminating human intervention.

  2. Do I automate the daily business task by developing an app?

    Yes. Automation helps business owners to devote time to growing the business. Daily business tasks like generating leads to closing sales, and serving customers, can be automated via mobile apps.

  3. What kind of routine task can mobile apps automate?

    From recording phone conversations to silencing your phone, disabling data when you’re at the office, or even reading aloud incoming text messages, you can create an app that helps in the automation of a wide array of routine tasks.

  4. Why should your business invest in a mobile app?

    Mobile apps are a great way to ensure your business’s better engagement and visibility amongst current and potential customers. This leads to the generation of sales which increases revenue and, in turn, profitability. Thus, there should be no doubts about investing in mobile apps. Read more about why having a mobile app for your business plays an important role.

  5. Is mobile application necessary today?

    Yes. Nowadays, people use mobile apps for navigation, listening to music, purchasing products and services, and even indulging in entertainment-related activities. All of this is now available with a touch of your mobile device screen. Thus, creating your mobile presence is of utmost necessary for your business.

  6. Why are mobile applications important?

    The unprecedented growth in smartphone users has meant that mobile devices have become integral to users to complete their day-to-day tasks. Businesses also provide their services and products via their mobile applications, making solutions available with a click of your fingertips.

  7. Why are mobile apps so popular?

    Mobile apps are the most convenient way for users to access information, with or without being connected to the Internet. From innovative features like navigation and search features to entertainment features like games, music, news feeds, in-app messaging, social media, and so forth, mobile apps are the one-stop solution to all your needs.

Conclusion

Regardless of the industry, you are in; businesses have identified the ‘mobile phones’ as the place. Whether you are trying to attract new customers, improve customer experience, or even increase overall engagement, seeking a great mobile app development company and establishing your business on a mobile app is the best way to reach your goals effortlessly.

And we hope the above-discussed benefits of mobile apps have inspired you to build a mobile application for your business right away.

Do you have any business app ideas in mind? If you have decided to develop a mobile app for your business, then communicate your requirements with us. We have a team of expert app developers with hands-on experience in developing various business mobile apps. So, just share your requirements with us through our contact us form and one of our executives will get back to you shortly.

Looking forward to seeing your mobile app on the app store.

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Author Bio
Rakesh Patel
Rakesh Patel
Designation: Co-founder and CEO of Space-O Technologies

Mr. Rakesh Patel is a Founder and CEO of Space-O Canada. He has 28 years of IT experience in business strategies, operations & information technology. He has expertise in various aspects of business like project planning, sales, and marketing, and has successfully defined flawless business models for the clients. A techie by mind and a writer at heart, he has authored two books – Enterprise Mobility: Strategy & Solutions and A Guide To Open311.