How to Make an App Like Tinder: Market Stats + Tinder Alternatives + Features + Monetization Strategies
Whether you own a dating service or not, if you are planning for dating app development, you have found the right blog. This blog has been written after consulting our dating app development expert. He has experience of developing over 40 dating and social network apps. We asked him some questions like:
- Which are some unique Tinder alternatives?
- Which are must-have dating app features?
- How do dating apps make money?
He answered these questions with much enthusiasm and we converted our chat into this blog.
The dating game has been totally changed with the dawn of online dating apps. People spend too much time on their smartphones, this is why they grow apart from each other. This makes people socially unavailable (unless it’s on a social networking site). Mobile dating apps drive on the opposite route than other social apps. Best dating apps like Tinder, Bumble, Zoosk are actually helping people to meet new people.
Before learning about Tinder and features that you must consider while creating a dating app like Tinder, let’s talk about how online dating apps are doing in the market worldwide.
Some interesting stats about online dating
- The revenue in the Online Dating services segment amounts to US$1,667m in 2019, as reported by statista.com.
- This is estimated to show an annual growth rate of 4.2%, resulting in a market volume of US$1,968m by 2023.
- The average revenue per user currently amounts to US$4.90.
- According to Google trends, Canada is at number 12 among 57 countries that search the most for the keyword ‘online dating’.
As we all know that Tinder has become the go-to dating app for most people. Let’s talk about Tinder as the top dating in the world before moving on to features.
Tinder- Top dating app
- Tinder was launched in 2012 by founders Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani and Whitney Wolfe.
- Whitney later left and started Bumble, one of Tinder competitors.
- Tinder has over 100 million downloads on Playstore alone.
- There has been an exponential increase in the number of paid users of Tinder. In fact, as you can see in the image that it reached 4.4 million paid users until 2018
- Canada is fourth in the leading market of Tinder as seen in the image, in fact, Tinder generated over $1.7 million in the month of June 2019 in Canada alone
These stats don’t mean that tinder is ruling and there is no room for anyone else, actually its totally opposite. This is an ideal time to invest in dating app development many, Let’s talk about some apps similar to tinder that have made their own place in the market.
OkCupid Dating app
This matchmaking app finds the best match based on what you really love and who you are. In fact, you don’t just find a match, you find someone with whom you can connect. This is one of the best dating apps and has a unique messaging system. The users can contact each other through this. How does the app find such a perfect connection? Each user is supposed to ask a unique set of questions that helps it understand user preferences.
It is not just a dating app, it is an app to make empowered connections. Whitney Wolfe (CEO and Founder) wanted to create an app for friendship, relationship and career connections with mentors. The unique feature of this popular dating app is that women make the first move with their match and the opposite person has 24 hours to respond to it.
Grindr claims to be the number 1 mobile social networking app for gay, bisexual, transgender, and queer people to connect. It has over 10 million downloads on Google Playstore. The regular app is free and lets users chat and meet interesting people. Grindr XTRA, on the other hand, has more features, more and more chances to connect.
This is a unique dating app among other Tinder-like apps. How? Well, it’s a millionaire matching dating app. It is a millionaire dating app for the wealthy, successful, attractive and elite single people. It also extends its luxurious service of millionaire match by hosting Elite Singles Parties. This app is for bigshots, the cream of the society.
This is one of kind online dating and relationship app. It is for the curvy people and their admirers. This app is a big win for body positivity. It has over 2,500,000 members globally all curvy or their admirers. Unlike any other app like Tinder, it makes big beautiful women (BBW) and men feel confident about themselves. This app is not for casual hookups. A unique feature is that you can receive voice messages from crushes, free gifts and free VIP trials.
These were a few unique examples of dating apps. These apps have smart marketing strategies and thus doing great in business. Even you should have a unique dating app development idea that will help your dating services to expand. In fact, you could also go for an online dating site.
Now, let’s talk about the features that can’t be missed out during dating app development
6 Features you must include in dating app development
Creating a dating profile should be very easy. Every user should be able to create a dating profile with a display picture and a short bio that is available even without opening the profile. A user should be able to add his/her interests, likes, dislikes and other things, that will help them to choose their match.
This is a feature of Tinder which made it users’ favourite dating app. If a user super likes a profile instead of just liking, the other user gets notified about it. While boosting your profile get your profile on the top of listy of matches. This increases profile views by 10 times. Super Boost does the same but at the optimum time and increases the views by 100 times.
Features like this enhance user experience and hence you should put a similar future in your dating app development.
This feature using a GPS navigation system or GPS tracker system. This feature helps to get location-based matches and suggestions. When you create a dating app it is important that the users get location-based suggestions, this is because why would any user from Canada like to get matched with a user in Australia. When you plan to make a dating app, do include this feature.
After the user gets matched with one of the users, the very next thing they would like to do is to get in contact with them. How would they do so? This is usually done by in-app chat, call, video call options. In fact, there are also options like voice chat. This is why it is necessary to have a feature of in-app interaction so that users can communicate and find out more than just bio information.
Security is the topmost priority of any dating app similar to Tinder. This is because a lot of cases of spam, catfishing, harassment, and sexual misappropriation are raised by dating app users. When you are building a dating app it is advised to keep a tight check on the personal security of all users. All user data should be stored and encrypted properly. This data should never be shared with any third party for whatsoever reason.
We live in the 21st century and still face orthodox problems of racism, body shaming, classism, homophobism, among other problems. Love is not bound to anything and this is why any dating app should be inclusive. People of any race, age, sexual orientation, gender, socio-economic status, body size should be able to create an account on a dating app and enjoy all the features with equality.
Any business needs a good ROI to keep it going. how do dating apps generate revenue? Let’s get a brief idea.
How Do Dating Apps Make Money?
A good or advanced feature set doesn’t mean that the app is going to be a hit and will be profitable. Dating apps utilize the following monetization strategies to become profitable.
- Subscriptions: Most dating apps are not free. Users need to become members by paying subscription fees on a monthly or yearly basis. Basically, users pay a fee for using the app for a certain period of time.
- Ads: Dating apps generate revenue by selling space for ads to third-party companies. There are three different types of advertising that can be used for monetization: video ads, display ads, and native ads.
- In-app purchases/Premium plans: Certain features of the app are free, certain need to be unlocked by paying a certain amount for them this in-app purchase includes in-app currency, icons, smileys, additional features, etc.
Let’s fall in love with the perfect app
We hope that we have solved most of your queries about dating app development. If there is still any confusion or doubts you can contact us. Why us? Well, we are a leading mobile app development company in Canada.
We have developed apps of various categories for Android, Web and iOS platforms. We have a tendency to deliver the best app as per your expectations and needs. To share your expectations, feel free to contact our technical expert. You can avail the benefit of a 30-min free consultation, wherein you can get a rough estimate of dating app development cost, timeline and process.
This page was last edited on December 24th, 2019, at 4:57.