How to Design an eCommerce Website? [Complete Guide]

Want to turn visitors into customers? We say never compromise on eCommerce website design! We know you’ve got killer products and you’re ready to start selling online. Nothing can come between you and success, right? Hang on, Pal! Missing creative UI designs will destroy your dream in a second. Doesn’t matter how good your online ads are, if your online store is not designed well enough, you will lose potential customers.

Sounds scary? Don’t be.

If you optimize website designs well enough, here’s the result: The estimated global total retail sales will hit more than $6.5 trillion by 2023. This only proves that the market is wide, demand is high, and your success is just one decision away – which is to make your website well optimized by giving it a great outlook.

So are you ready to learn all designing aspects, taking into account all facets of the website? Continue to read.

What is eCommerce Website Design?

ECommerce web design reflects more than just design, so we won’t say it is restricted to only the overall look. It stands for maximum user convenience, effective distribution of details, efficient brand building, and durability of cast iron.

When you begin exploring the initial visual design concept and interaction approaches, you need to focus on style, tone, information design, user interaction, rich media composition, and other interface components. Once the visual design concept is agreed upon, the eCommerce design is applied to all pages, that is what we would call eCommerce web design.

However, if you are confusing web development with web design, here’s the guide for you that clears all doubts: Web Design and Development: What is The Difference? 10 Things to Consider When Designing and Developing a Website

Why Strategic E-Commerce Design is Crucial?

Strategic eCommerce Design

We know web design plays an important role, but having a strategic site design for an eCommerce website is equally crucial. Below are the points that prove our claim. Let’s go through it.

  • Gives You a First Impression

    Believe it or not, the website’s look and feel lead to the first user experience of virtually all people. If your website lacks basic user-friendliness and is poorly designed, get ready to face rejection.

    Remember the times when we used to go to a physical store only where vibrant colors, refined architecture, and large spaces were available? If it was impacting physical stores this much, imagine the impact on the online stores. Since leaving a crappy online store is easier than leaving physical shops. So you know what to do now, right?

  • Saves You From Bouncing Rates

    For any eCommerce business, bounce rates are scary. When your website visitors quit the website further navigating your website – bounce rate occurs. With poor website design, multiple factors lead to it being a major concern.

    Good eCommerce UX design is what teaches customers about objects. They tell the customer that in order to get the things they are looking for, they are entering the right venue. But, if you ignore these variables during the web design phase, the user will find it hard to stay back.

  • Improve Your Website Conversion

    The conversion rates are a single measure that measures your progress on the website. Shopping online can be overwhelming sometimes if the system is badly built. A perfect website design is that generates the first impression of your company and convinces the consumer to make a purchase of the items.

    So, make sure to provide a user-friendly website design to make it easy to use for travelers to discover what they’re searching for. Implement aspects of the conversion-centric architecture that trigger user behavior.

  • Enables a Smooth Navigation

    Every online store or shop must have easy access, right? Users should be able to go with the utmost ease to product listings on the site. What promotes obstacle-free navigation is its intuitive nature.

    If it’s been many years since you’ve developed the web though, then it obviously should have expanded. Navigation inevitably gets more complicated when you add more features to the web.

  • Establish Credibility

    Have the best web content in the world? Offering great discounts? Doesn’t matter.

    If your eCommerce website design is not strategic, it will overshadow all, and we are not joking. A well-designed eCommerce site functionality reveals that in setting up the online store and platform, the organization has spent capital.

    Typically bad web design suggests that the owner of the eCommerce site is not interested in customer service or appearances. So invest in good eCommerce site designs and establish credibility for a lifetime.

image

Let’s plan strategic UI designs for your eCommerce website now. We have an experienced web designing team.

Contact Us

11 Best Tips for eCommerce Website Design

Before you start with designing, we have a list of eCommerce website design tips that you must not forget to consider. Take a look.

  1. Be Simple, Make it Simple

    Choosing to refine the eCommerce site template for conversions, but not considering simplifying it will be your greatest mistake. So our one of the clean design tips is to make eCommerce websites minimalist as those are consistently regarded as more functionally appealing and more reliable than visually complex eCommerce websites.

    Why?

    The more features you have on the page, the more the closure of a deal takes away from the whole point of the website. And we don’t want that, right? So keep it simple and add a point of sale sell aspects.

  2. Get Relevant and Use High-Quality Photos

    You want to be sold out and not just hang on the cliff for the showcase. So your product information is your value proposition, they tell website visitors about the item in-depth, and they essentially encourage users to make the deal.

    So, make it as relevant as possible and then make it qualitative too. Because there’s nothing worse than bad product photos with low quality that are only worth putting in the trash.

  3. Keep Product Pages Organized

    Nothing is going to ruin a deal more easily than clunky product e-commerce sites. If visitors to your eCommerce website have to navigate around ten separate pages and categories before they locate the thing they are searching for, they can easily lose interest. Plus, they click their way right to the eCommerce site of your rival.

    So you must make it convenient for your consumers to browse products and sort products in categories such as color, height, or type of products.

  4. Select Colors to Your Benefit

    Choosing a favorite color to design everything on the eCommerce website will not drive you through sales. Because when it comes to designing, colors mean everything. They inspire different angles, feelings, emotions, and actions from people, for example, red shows passion, so if you want your eCommerce site to convert, use those color inspirations to your benefit.

    Just understand the psychology behind colors and design accordingly.

  5. Make it Easy to Navigate

    It is already known that mobile has surpassed desktop in terms of browsing and number of users. So if you want to attract clients who want to buy on their mobile devices or tablets, you need to ensure that your e-commerce website design is totally easy to navigate even on a mobile site. Otherwise, you lose those millions of users.

  6. Maintain Visual Flow

    Imagine, you go to the shop online and you get to view the long product descriptions at the header and image which is the hero of any eCommerce website is at the footer. We know, it sucks! It’s like getting “100” without learning “0” and “1”.

    So make sure, you do not mistake it to miss visual flow because the eCommerce website design only sells when it has a clear view and product images.

  7. Product Text Must be a Minimum

    People browsing through the internet and mobile have a short span of attention – that’s why they are on the phone, otherwise, they would be reading a book.

    Anyway, the point is, you need to encourage the visitor to buy your products only in that short span of time. So tell us, can you afford to keep long paras in your product descriptions to the site? A big No! Just cut out long paras and keep it short.

  8. Get Social Proof

    We, at Space-O-Technology, have developed a variety of projects till now, and next, we are ready to collaborate with you. But we know you will want to have proofs and want to check out our diverse portfolio because that’s normal human behavior.

    Same way, no matter how genuine and world-class your products are, people need proof. Show them. Customer reviews, awards, press releases, information about the company, and everything else that can be displayed.

  9. Never Distract with Needless Details

    Providing more info about your brand’s narrative, a post, or even an invitation for website visitors to sign up for an email update is good as long as you’re not irritating them.

    So be very careful that those extra bits of information do not distract customers to make a purchase while you develop an eCommerce website design. Not only could it distract customers from making a buy, but it could make them less likely to want their email address to be forwarded to you and more likely to abandon their shopping cart.

  10. Provide Easy Checkout

    Nothing results in higher rates of shopping cart abandonment than a complicated checkout process. When too much information is asked on a site to make a payment, people become cautious. So request only necessary information, such as a mailing address, name, and payment data. This gives them convenience and trust.

  11. Be Consistent with Branding

    Design is simple. Data is relevant. Colors are apt. Flow is good. eCommerce sites are responsive. Check out is easy. Nothing can stop you now, right? Wrong.

    You need to stand out in the market with all consistent branding. On every page of the web, make sure your branding is clear and keep color schemes and fonts compatible & brand-neutral. No one wants to only click on a tab on an eCommerce website to wonder if they are totally on a different planet.

image

Our professional web designers will help your eCommerce website stand out. Want to collaborate?

Connect With Us

Moving forward, let’s start with how you can design an eCommerce website step by step and what you need to consider.

Design a Homepage for an eCommerce Website

Homepage for eCommerce Website

The homepage is the first opportunity to make a positive impression on your eCommerce website design, much like the first seconds of a blind date. So these new guests should be able to grasp the heart of your eCommerce businesses in a matter of seconds.

But you do not want to launch them into a product rush so soon either. So the most important rule is, never make your home page a product page!

Now you may ask what else to include if not products, so below are important steps you can follow;

  • Add Striking and Bold Titles to grab your visitors’ attention to the site.
  • Provide Sale and Promotion Forward to allure the target audience on the home page.
  • Have an Influential Call-To-Action that is applicable to the product you sell online. Find a formulation that is similar to your personality as a brand.
  • Create Images Related to Your Products Section because it speaks a thousand words on a site.
  • Display Best Seller that can help your users easily find featured products on site.

This is effective to influence users, isn’t it?

Design a Product Listing Page of an eCommerce Website

Product listing page of eCommerce Website

OK, it’s time to shop! People probably just go to the catalog page either through the search function or by navigation menus by choosing a product type. This is where they can see a page closer to their actual use for any commodity affiliated with the group.

But, remember that if you sell online only a few items, don’t irritate them by showing lots of divisions.

In these types of pages, here are some interface design tips you need to consider,

  • Category Section on the catalog page to help customers find what they are searching for. Also, product categories must be straightforward and transparent, as they don’t have much time to scroll unnecessarily.
  • Filter and Sort to ease consumers’ lives. It doesn’t matter if you have a single category or more, just put in multiple sorting variables such as colors, price range, sizes, brands, etc. If there is no outcome in the search bar, be creative, and help them show something relevant to it instead of only showing a blank screen in the search bar.
  • Show Best Seller First to showcase your best products. It gives them reliability over your products.
  • Highlight Reviews and Price of Products to give them social proof before they click on the product. It will encourage them to click on it more often than those products you do not highlight price and reviews.
  • Highlight Stock Availability to help you avoid customer frustration down the road in case of out of stock.
  • Highlight Available Buying Option that helps potential customers to compare products easily as it gives a more detailed view.

Make sure you try to show only essential information on the listing page and not long paras.

Design Product Detail Page of an eCommerce Site

Product Detail Page of eCommerce Website

You have come so far, so close, yet there’s a long long way. Buying a commodity that you can’t physically see, touch, or check on is where the toughest psychological hurdle to overcome occurs while building an eCommerce website design.

Therefore, make damn sure that the product page is as close as possible to a true shopping experience. Product images, FAQs, and specs should be reasonably detailed enough that a customer is secure in spending his/her money on it and getting what he/she pays for.

So, let’s disclose all the secrets and web design tips to make the product page as effective as possible.

  • Images are the first thing when they open this page. So make sure you use professional photos and videos (if any). Also, the way you display pictures on the page has the most effect, so be imaginative and show images in a way that looks like a real product. Provide zoom in and zoom out features too, to provide the utmost comfort while selecting a product.
  • Product Descriptions is the overview of your products for diving for more info on what you are offering. So it is expected to answer as many questions as it can.
  • Buy Button and Shopping Cart/Add to Cart is your next big support on this page, so make it bold, big, attractive, contrasted, and make sure it looks like a button to make a purchase. In short, let the buy button transform your site and stand out so that customers can easily get influenced to click it.
  • Highlight Related Products to grab the great upsell opportunity here. Make it an important part of your product pages. To be effective, make sure that the suggested products are relevant. Otherwise, it’s only noise on your eCommerce online store.
  • Wishlist Section to set things away that consumers can then return to later.
  • Customer Reviews to allow consumers to learn about the brand on your user-friendly websites.
  • Product delivery Estimated Time so that your customers don’t feel like an alien about it.

The key is to make it unique and attractive.

image

Need experienced UI designers to create your e-commerce website?

Hire Us

Design an Easy and Seamless Ecommerce Checkout Option

Easy Seamless Checkout Option eCommerce

Coming this far, you just can’t afford your customers to leave the shopping cart. Can you? Fortunately, to craft a smooth e-commerce checkout process, we have a full resource covering anything you need to remember.

So, let’s start with the beginning of the eCommerce UX checkout page and its flow steps.

  • Checkout as Guest or Register giving such options doesn’t push away your customers farther.
  • Decide on Layout Design like single column, two-column, or multiple columns, whichever you think is convenient to your e-commerce site.
  • Provide Effective Content to Cart that completes your shopping experience. Do not leave it empty that makes your customer feel dizzy. Make your content effective with a content management system if possible.
  • Organized Product Details like product inventory, product quantity, product options, individual price, and the total price with taxes.
  • Use Visuals so that it can be shortened or combine any fields together.
  • Provide Green Check as and when a customer fills in the information and let them know if they are correctly filling or not. It gives a professional look.
  • Show All Payment Options at One Place so that your customers don’t have to look elsewhere.
  • Offer Support if anything troubleshoots your users. Give help with a live chat or phone number on the eCommerce store or online store, so that when shoppers have questions, instead of having to leave the web and go elsewhere, they can quickly get feedback.

Also, do not hesitate to show your users that your site is secure. It is important to provide security, but showing them that you provide security is equally crucial as they might leave you if they feel suspicious about privacy.

What After Creating eCommerce Website Design?

If you wish to get the most benefit (think leads and sales) from your websites and blog, you need to manage and advertise your website so that your company can be identified by more individuals.

So here a few ideas on what you can do after you build an eCommerce website.

1. Grow Site Traffic with SEO Content

Ecommerce SEO, before and after the development of an eCommerce website, is a best-use technique. Because SEO impacts the location of your eCommerce website in search results on sites like Google. You have to win a top spot in search results because more than 90% of web encounters begin with a search engine.

By generating SEO content, you can continue to refine your website and boost its search result rankings. SEO content refers to SEO-optimized content. That doesn’t mean that it’s robotic or boring, but it gives people the answers they’re searching for by pursuing best practices in SEO.

For example, you can write a blog post about the types of floor tiles on your website if your online store sells floor tiles. Your business team can publish this post on a site because it covers a topic that is relevant to your customers and plus, it targets a search word that creates a fair amount of traffic per month.

2. Promote Your Company on Social Media

Finally, you must advertise it on social media after developing your e-commerce website. Although you can access as many social networking platforms as you want, concentrating on the networks that your target uses is the easiest. If your target market is a common location for Facebook to hang out, steer your efforts toward Instagram, not Twitter.

Your business can follow the below tips for the best performance by using social media to support the e-commerce site.

  • Post frequently, like three to four times per week
  • Share a variety of promotional as well as informative content
  • Answer to questions and comment on posts
  • Try to ask questions into posts to get greater engagement

To push more brand recognition and website traffic from social networks, you can also conduct paid promotions and advertise on social media. You can view a multitude of commercials, from video to email, if you advertise consistently.

3. Monetize Your Website

When your website is attracting ample traffic, it’s time to monetize it! Here are a few ways you can monetize your website.

Sell Ad Space

Selling free space directly to advertisers on your platform is worth a try. This approach is more time-intensive, but it maximizes the earnings that you can get from viewing advertising. At the bottom of the list, the spaces may take the form of a connection, side banners, or tiny pop-ups. The costs for each of them will vary and you also have power over pricing negotiations.

Affiliate Marketing

One of the simplest strategies for gaining passive income is affiliate marketing. It’s not necessary for you to have your own goods to market. If you have a knack for evaluating or endorsing goods, you might attempt to monetize a website through affiliate marketing. You can receive commissions through affiliate links when visitors order the goods or services of the businesses you affiliate with.

Donation

This approach covers the talent you have and the imaginative material you write. Any readers are now able to give their favorite influencers monetary rewards. You should respectfully apply for donations if your material is of benefit and you need help to expand your website.

Not every reader is going to donate, but you might raise enough funds to run your website if you get enough traffic.

Sponsored Content

Sponsored content is a partnership between you and the companies you are working with as a publisher. This is a feasible way to bring revenue to the website. Just try to be transparent and be smart about the process for your followers. In order to produce content for them and post it on your website, businesses pay you.

The content may take the form of announcements, discounts, infographics, or reviews of goods or sales. They can be published by you or by the brand itself that sponsors them. If you are writing the post as well as posting it on your website, you can charge a higher fee.

Set Up Online Courses

Since digital courses are up in the market, classrooms are not required for teaching these days. So your business can monetize a website by offering online classes if you have useful information to share. In various formats like PDFs, captured audios, or videos that are well made can be offered.

For instance, floor designing has step-by-step videos as well as how-to posts.

Membership Websites

A website for membership is like an enhancement to the method for donations. Here, you’ll be charging readers for unique material to browse. Like, offer various magazines for free to read for the membership plan. You can take the example of Amazon Prime. There are various benefits of a membership plan to acquire which are not accessible otherwise to non-members.

So, which of these ways are you opting for your eCommerce website design? Do let us know.

image

Ready to design your website? Want to team up with our designers?

Consult With Experts

Bonus: What are the E-Commerce Usability Guidelines?

  • Make sure your navigation structure is not complex for point of sale sell at retail locations
  • Show multiple product deals instead of either having one or two items on the homepage of your best eCommerce website
  • Ensure that you use the right color combination, font size, and font color
  • Be sure that the ‘Add to Cart’ button is clear, vibrant, and conspicuous relative to other product page and site functionality
  • Pick the correct typography and recruit the best costly developers to create the best eCommerce website for robust results and brand image
  • Study customer psychology, eCommerce website examples, and online store business strategies to make great eCommerce design elements
  • Get highly time-effective breadcrumbs that help in reducing site abandonment
  • Make sure that your eCommerce website loads quickly and is SEO (search engine optimization) friendly.

Let’s clear all your queries about eCommerce website development. Check out the guide for an eCommerce website development simple step process.

FAQ

  1. What makes a good eCommerce web design?

    Two of the key things that determine the success of your web are intuitive navigation and a simple eCommerce website design. Poorly structured pages for eCommerce solutions don’t fit well and refuse to convert.

  2. How can I make my eCommerce website more attractive?

    Here are the steps that can help you to make your website design more attractive and appealing:

    • Make it simple
    • Be relevant
    • Maintain responsiveness
    • Have visual flow on eCommerce websites
    • Use high-quality photos and videos
    • Be creative and make it professional
  3. What is the best way to design an eCommerce web app?

    We have listed a complete step-by-step website design process for an eCommerce web application.

    • Research your idea on eCommerce websites
    • Search for experienced designers and eCommerce website builder
    • Opt for the right eCommerce platforms
    • Provide safe transaction tools
    • Plan your app design with the web designer
    • Design and create a prototype for the eCommerce website
    • Ecommerce UX design and develop
  4. What are eCommerce UI Design Considerations?

    Following are some of the most important eCommerce UI site design considerations that you can follow:

    • Do not go extreme, just keep it simple
    • Use color scheme and symbols to get unique
    • Avoid unnecessary information
    • Follow the brand entity for eCommerce businesses
  5. What are the important points to consider while designing an eCommerce website?

    Some of the important points that you can consider while designing an eCommerce website for your business are listed below:

    • Match your website designs with products
    • Provide proper descriptions for responsive design
    • Create effective window layouts
    • Don’t irritate them with window pop-ups
  6. What are the top 10 eCommerce sites?

    We have listed the top 10 eCommerce websites that are popular for their features, UI/UX, and functionalities.

    • Amazon
    • eBay
    • Walmart
    • Etsy
    • Home Depot
    • Target
    • Best Buy
    • Wayfair
    • Flipkart
    • Myntra
  7. How to make an eCommerce website with WordPress?

    To make an eCommerce website design with WordPress, your eCommerce business can follow this step-by-step web design process:

    • Score the name for the ideal domain
    • Subscribe to a hosting provider
    • Build WordPress
    • Have WooCommerce built and set
    • Select a theme as per point of sale sell
    • Add goods
    • Install supplementary modules
    • Add attractive content
  8. Which website builder is best for eCommerce?

    If you need a customized eCommerce website for a large and effective business, it is advisable to contact a web development company that can help you with UI designs, prototypes, strategies, and development from scratch, instead of a website builder that is not customizable as effectively as your business need.

  9. How much does it cost to design an eCommerce website?

    There’s no straight answer, but if you want a basic website, it can cost you around $5000 to $15000, depending upon the needs and company requirements.

Conclusion

No matter what, online shoppers demand frictionless interactions. It’s not just about building a website while developing a successful eCommerce platform but creating an online shopping experience that can turn passive shoppers into paying customers.

Do you also need to turn passive shoppers into active customers? We have a professional UI/UX designers team for your website design and development. Just contact us and get a free quote today.

Also, if you like this guide, we are sure you will love all our other insights on mobile technologies that help you to earn millions. Do read and subscribe for more.

  • 13
Author Bio
Rakesh Patel
Rakesh Patel
Designation: Co-founder and CEO of Space-O Technologies

Mr. Rakesh Patel is a Founder and CEO of Space-O Canada. He has 28 years of IT experience in business strategies, operations & information technology. He has expertise in various aspects of business like project planning, sales, and marketing, and has successfully defined flawless business models for the clients. A techie by mind and a writer at heart, he has authored two books – Enterprise Mobility: Strategy & Solutions and A Guide To Open311.