eCommerce Website Development: Simple Step Process to Build an eCommerce Website

For a few years now, there is a constant surge in online purchases. With the convenience of buying from anywhere in the world, people are shifting to online stores from offline shops. With this trend, there is a powerful rise in eCommerce website development process, too. According to Statista.com, in the US, the estimated online sales will be worth $459.852 billion by 2023, and it will reach $476.5 billion in 2024. Also, since 2017, there is a remarkable growth in the total customers shopping from online stores in the UK.

To match with the developing needs of online purchasing, web designers must conceive the best eCommerce design. A business corporation should hire a web developer or create a team of web developers to focus on developing eCommerce web design that helps to achieve business goals. In this guide, from what is an eCommerce website development process to its features, we have covered it all for you. Onboard with us and know how to build an eCommerce website step by step.

What is an eCommerce Website Development?

In the simplest words, an eCommerce website means a website that allows the buying and selling of tangible goods, digital products, and online services. It allows transactions of buying and selling goods online. Plus, it facilitates the transfer of funds for payment. In short, an eCommerce site allows you to perform every transaction at a single destination.

However, developing an eCommerce website is the process of designing and developing a website for your eCommerce store. The process involves considering the business goals, knowing its products and services, and building a website thereafter. In today’s time, most of the entrepreneurs, retailers, owners, and even a small business decide to go for developing eCommerce websites for a better future expansion.

7 Reasons to Build an eCommerce Website to Expand Your Business

Reasons to build an eCommerce Website

In today’s rapidly expanding times for business, it is essential to create an eCommerce website design that has a point of sale online. There are plenty of reasons for building an eCommerce website. However, we have picked and put the top seven reasons you should build a website for your digital store:

  1. It Facilitates 24/7 Shopping

    Those people who are busy during the working hours cannot opt to buy from the brick and mortar stores. They’re left with a little choice to shop from an online site. Whether it’s midnight or Sunday evening, eCommerce websites let you shop your favorite things anytime. This is the reason people are preferring online shopping nowadays.

    Because of eCommerce website design with a 24/7 shopping experience, people are purchasing more than ever. Whether there is a need or not, online shopping has become a habit of people for the last two decades. Now you can imagine how significant it is to have your site and generate revenue from thousands of these online shoppers.

  2. It Can Reach Wider Audience Worldwide

    ECommerce made international shipping of goods possible in real-time. Having an online presence makes your availability to not only the localities but also to state people or maybe countrymen and abroad. The majority of the site designs are made to invite nationwide as well as international orders.

    The concept of converting window shoppers into prospects is becoming popular now. With the buy button transform, you can get visitors converted into your potential buyers with a click. That’s why through eCommerce, one can reach wider.

  3. It Attracts More Customers Worldwide

    For instance, if an individual searches for ‘Grocery store near me,’ and finds you online, you can bag more customers this way. If you ask an eCommerce website owner about the geographical location, you’ll receive ‘Globally’ as an answer. Initially, your eCommerce website might not reach farther. However, once it becomes popular, you’ll receive a larger customer pool.

    Some businesses allow a free trial of their paid stores by adding an email address to their subscription list. Customers get attracted to use their free-trial service, add their email address to it, receive promotional offers, and retain forever with the brand.

  4. It Sells On All Social Media Platforms, Too

    Instagram and Facebook have made the lives of business owners a lot easier. You can promote your store through these platforms and attract customers online. It has become a wider known practice to promote eCommerce websites by collaborating with digital influencers. Digital marketing and affiliate marketing have also helped businesses to sell online through social apps like Facebook and Instagram effectively.

    Another reason for selling on social networking sites is the availability of social proof. Customers who shop online seek social proof. Any celebrity if says something good about a product on his/her social profile, it becomes worth buying for his/her followers’ class. Because of this reason brands have turned to sell their things online on social networking platforms largely.

  5. It Helps Understand Consumer Requirements

    If you operate your store conventionally, you won’t have the time and resources to understand consumer needs. Manual business doesn’t allow to observe shopping habits. Therefore, it is not useful for pitching sales based on consumer’s behavior. If you have a website design optimized to monitor consumer behavior, you’re in the right direction. eCommerce site helps you to keep an eye on the user’s movements and their shopping patterns.

    You can easily understand through your online site about the consumer’s buying habits like the maximum purchased product, mostly viewed product, and time spent max on which page. For example, if a user spends time on several eCommerce websites for shopping garments, you can approach him/her through sponsored ads later on.

  6. It is a More Convenient Buying Option

    An eCommerce platform provides maximum convenience to the customers and a better shopping experience. To name one of its benefits, it allows shopping anytime. Furthermore, a shopping cart with hundreds of filters is easier to build than to decide what to buy from physical stores. The online site also features an online payment option through debit or credit cards.

    Using sort and filters, customers can only view and surf products according to his/her choice. Moreover, online stores suggest recommended items to customers based on their previous purchases. These additional benefits of finding products of your choice are only possible in the online store. No traditional store owners remember what is your taste, and offer you a product of the same style next time. In short, we can say shopping from an eCommerce is a more convenient option.

  7. It is Easy to Run and Maintain

    With modern storefront tools, it’s less challenging to create a stellar eCommerce web design. Also, it takes less effort to run and maintain a site. Only at the time of building a web design for your website, you need to invest heavily. Once it is set, running an eCommerce and maintaining it is quite simple. Hiring a web development company can help you in both building and running & maintaining your online store.

    Running and maintenance have now become easy with third-party platforms like Shopify and Weebly. From designing to end-support, they offer all web development services. You can easily pay a dedicated amount to these platforms, and they’ll design, run, manage, and maintain your eCommerce well.

How Does an eCommerce Website Work? (From Online Shopping to Successful Delivery Process)

Much like physical retail businesses, eCommerce websites work similarly. People mainly buy and sell on both platforms. The only difference is that the former is offline and the latter functions digitally. Below is a complete synopsis of how does an eCommerce site works:

  • An individual tries to order a watch while sitting on his computer. The web browser of his computer using the Internet interacts with the web server that manages the store’s site.
  • The web server sends the order request to the order manager. The order manager checks if the ordered product is in stock using the database.
  • Stock database confirms order if the product is available. However, if not, the stock database sends an intimation to suppliers or manufacturers to dispatch the goods while the individual is still at his computer waiting for the confirmation.
  • The order manager communicates with the merchant database (Operated by a firm processing credit cards) and starts the payment process on the customer’s side.
  • Its user interface is linked with either customer debit and a credit card or linked bank accounts. The bank computer confirms a payment when the customer’s account has sufficient funds.
  • After this, the merchant database green signals the transaction despite not able to receive funds for the next few days.
  • The order manager confirms the order and informs the webserver about the same. The web server shows a confirmation page to the customer on his computer screen.
  • The order manager also notifies the warehouse through pop-ups to pack and ship the ordered product.
  • The site keeps on updating the on-time movement of his order when packed, shipped, and delivered. The same information is sent to the email address of the customer.

“The eCommerce website performs all these tasks within a few seconds, and the user can only see his screen changing for confirming the order!”

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What Makes a Good E-business Website?

A good website is a real game-changer for any business. A combination of more than one factor takes part in making an excellent eCommerce platform. The next few lines will tell you which five things you need to build a good business website.

  • Simple Navigation: Your stats might have shown you that users leave your store in-between product surfing. Have you realized the reason behind it? Sometimes, because of the non-user-friendly navigation of your app/site, the user abandons the product purchase. Even if an individual likes a product, if the store won’t work according to his wish, he will leave immediately.

    If your site doesn’t navigate simply, it will not get enough traffic. Complex navigation annoys the visitor and he/she might close your site store immediately. If users won’t remain on your website, there is no further discussion to convert them into customers!

  • Engaging Content: Your site should have content that sells. All visuals irrespective of being in form of text or product photos, it is content only. Both for ranking on SERPs and engaging customers, quality content is a must. Publish content in form of blog posts, customer service descriptions, or product videos, product pages, product photos, and customers will come hunting for your brand new products.
  • Search Engine Optimization: A good website is one that drives traffic. Without Search Engine Optimization, it’s impossible to invite traffic to your website. The more people will see your site on the search engine, the more are your chances of growing.
  • Good Conversion Rate: With a little technical know-how, you can create a responsive design for your website. Make sure you have a responsive design that converts maximum visitors into customers. A good site is one with excellent conversion optimization.

    Your conversion rates can also get affected by shopping cart abandonment. Make sure you hold the customer during the entire checkout process without s/he dropping the purchase.

  • Keep It Fresh: Google and your visitors, both appreciate your website design if it’s fresh. Make sure you update your site regularly to make it look good to Google and the visitors. You can keep it fresh by ensuring SEO best practices, inserting stock images, updating content, and adding/removing information.

    When you keep updating your site from time to time, it helps retain customers. People who purchase online prefer it because eCommerce keeps on updating with the latest trends. In today’s fast-changing world, people demand new products every day. A site that keeps fresh content, updated products, and the latest offers will rule the eCommerce world forever.

  • Analytics Tools: For making a good website, it is necessary to install tools that hand you over authentic analytics time-to-time. These tools and analysis obtained help you to recognize all the information useful for enhancing off-page and on-page SEO. For this, you should install tools like Google Search Console, Google Analytics, and Webmaster Tools.

    They help you with:

    A. Knowing daily, monthly, and yearly website visitors.
    B. Views on every page of your website.
    C. Level of bounce rate (the number of users who come and leave your website after only visiting one page.)
    D. Time spent by every visitor on your site.
    E. Crawling errors and broken links on your site.
    F. Keywords that land visitors on your site.
    G. Total backlinks on your website.
    H. Web page loading time and speed.

10 Simple Step Process to build an eCommerce Website from Scratch

Already a market leader? Build an online store for expansion. Want to be a market leader? Then also build a website to reach a larger target market. Read these ten-step process and start building your site today.

Process to eCommerce Website Development

  1. Find Your Perfect Product for Sell Online

    Setting up your own eCommerce involves a lot of decision making. Rethink what you want to sell and whom to sell before you build your site. If you’re planning to create one or more sites, discover what you want to sell. You can research what products are trending and which platforms are/aren’t selling them. Accordingly, you can create your product list, product descriptions, and product categories. For this, online platforms and communities can help you find trending and in-demand products. Once your product categories are ready, it’s time to create a further plan. Meanwhile, be ready with all product information and complete product photography.

  2. Create a Complete Plan for Online Portal

    When it’s final to create your eCommerce web design and a site, you need a plan to move forward. Ascertain all the resources you need for developing your website. (Technological and Personnel) Technological resources include what tools you need to build your store. Also, finalize one of the best web frameworks for your shopping website development. However, personnel resources include what man force you need for it. It is a sum of designers, developers, and technicians who are well-versed in building an eCommerce store.

    Flourish an overall investment plan for your website building project. Without creating an investment plan, you won’t know what amount to allocate for domain purchasing, website builder charges, hosting charges, and the cost of developing a website. Find out who will manage your website and its day-to-day operations. With a precise blueprint, just relax and take your brick and mortar store online.

  3. Determine Products Price and Shipping Chanrges

    The price determination of your products contributes to as much as half of the success rate of your website. Make sure you decide on product prices that are not too high and not too low. To pitch a perfect price, consider a few factors. These factors may be material costs, web hosting charges for your site design process, all taxes, shipping charges, additional charges that payment processing gateways tips off, and advertising and marketing costs.

    While determining product price, comparing your price with the competitors’ becomes crucial. If you are thinking to ignore what your competitors are offering, it is a big no-no! Looking at their prices, you get a basic idea of what to charge from your customers as per the current market standards.

  4. Pick a Best Website Builder

    Building eCommerce platforms isn’t possible without using an exceptional website builder. Whether you are an expert or new to eCommerce development, you might have heard a few popular website builder names. The chiefs among them are WordPress, Wix, Shopify, Weebly, BigCommerce, and Magento. If you want help from professionals, you can hire an industry-leading website development company. They’ll do everything for converting your idea into a nerd reality.

    Bonus tip – in today’s time, Shopify can be your best friend for creating fascinating eCommerce website design. A Shopify theme store is the best website builder option for your eCommerce business. It’s ready to adopt themes are a great relief for businesses. The color palettes, themes, and templates are designed sophisticatedly to meet today’s extravagant demands of eCommerce stores.

  5. Decide Business Name, Buy a Domain Name, and Start Branding

    While your website building work is in progress, you have duties to fulfill, too. Based on your product categories, finalize a business name that is unique and attractive. For example, you choose ‘Knitting Fashion’ as your eCommerce business name. Therefore, you can name your website domain ‘knittingfashion.com.’ Also, think of a brilliant logo and a captivating headline relating to your business and domain name. It really helps you in increasing brand value.

  6. Build Your eCommerce Website

    When you have a ready plan and decided on a website builder, what are you waiting for? Start building your website by adding the products in the online store. Also, establish a content management system to attract a global target audience for product sales. Think about all the pages you want to add and start writing its copy. Ensure you have written appropriate product descriptions during the web development process only. Then, focus on the eCommerce website theme and template. Change it as per your products and eCommerce business needs.

    To build a remarkable website;

    A. First, create a homepage design.
    B. Add all the items product category wise to the product grid.
    C. Add product images and write a product description for all the products.
    D. Give details of product features.
    E. Give information about the payment methods and buying process.
    F. Enter a phone number for customers to contact you for any queries.
    G. No one should end up with a bad eCommerce experience.

  7. Choose Your Supplier

    For delivering the products to customers, hand-to-hand, you must have a supplier for your eCommerce web store. You have two options to fulfill your supplier’s needs. Either ship it yourself or outsource third-party services. If you pick option one, you need to pack and ship products in-house. If you go with option two, a third-party agency will look after your warehouse, product packaging, and its shipments. You must dedicate a special budget for outsourcing suppliers for your eCommerce platform.

  8. Add Payment Options

    Very few buyers prefer for cash payment option for their online orders. Almost everyone uses ATM cards or Net Banking to pay for their digital purchases. For this reason, these digital stores are letting out an option for online payment. The site architecture of every eCommerce website features online payment processors. Your website should be able to accept payments through credit card, debit card, or Net Banking. You can do this by using a merchant account. Many modern eCommerce businesses have also accepted to allow payment processing through third-party apps like Google Pay, PayPal, and Amazon Pay.

  9. Sync Shipping Software With Your Website

    Once you are done with adding payment gateways, the next step is to sync a shipping software to your eCommerce platform. It becomes easy to fulfill and ship orders with the correct software. Shipping is the last step of your eCommerce, hence, suitable software should be there to avoid any discrepancies.

    A shipping software lets you multi-function at the time of dispatching orders. Such software allows mentioning shipping rates according to different retail locations. Faster sales channels reach thousands of customers and boost overall sales. Also, real-time tracking is possible using a shipping software service.

  10. Launch and Advertise Your Website

    Now that you have created an eCommerce platform, it’s time to launch it. After the successful launching of your site, it’s suggestible that you advertise it. Yes, you read it right. Advertising your site is a part of the process, too. Content marketing, affiliate marketing, and sponsored ads are great ways to drive-in sales. Consider advertising your site to convert maximum visitors into customers for revenue generation.

    Either your SEO or your personal promotion alone can’t advertise your store enough. You need to do both. Spread the word about your newly launched store to peers. Trust me, word of mouth is the same impactful tool now as it used to be then. Also, market your store online. Take the help of digital marketers to leverage the online platforms and social networking communities. Shout out in public through Facebook, Twitter, Instagram, and WhatsApp, and publicize your store quickly.

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Important Features To Implement in eCommerce Website

There are a few features that your website must have to rank higher in the site search. The following table will show you which features to implement in a good website and why:

eCommerce Site Important FeaturesWhy?
1. A Shopping CartShopping cart is mandatory for checkout page and checkout process for ensuring convenient checkout experiences
2. Payment Gateway IntegrationsFor a better purchasing user experience
3. User-friendly InterfaceThe UX/UI should be optimized to work on all mobile devices and computers
4. Mobile-friendly InterfaceBecause most out of all customers surf sites on a mobile app
5. Social ProofsIt builds trust and advocacy between buyers and eCommerce service
6. Security SystemsFor saving a site from lucrative attacks and securing user’s data
7. Offers & DiscountsA customer would purchase undesired products right away
8. Wish ListsIt’s a way of making sales in future shortly
9. Related ItemsIt almost doubles up the product sales
10. FAQsFAQs answer the most common customer problems for buying a product
11. Customer ReviewsCustomer-generated reviews do killer sales because 95% of online shoppers read reviews first and then purchases. You can add customer reviews on your landing page for the utmost results.

Cost To Develop An eCommerce Website For Your Business

The cost of building an eCommerce site widely ranges between $5,000 to $200,000. There are multiple elements, based on which the cost of developing a website differs.

  • All you need is a budget of $5,000 to $15,000 for a basic Saas Platform.
  • To create an advanced Saas platform, you need an extra $5,000 to $12,000 in your pocket.
  • To develop a basic customized site, you need $20,000 to $30,000 worth of funds. Whereas, for an advanced customized site, it’ll cost you $10,000 to $16,000 additionally.

These are just the approximate cost of developing an eCommerce website because the actual cost depends on various factors like features, site functionality, size of the website, and more. To know the exact cost of developing an eCommerce website, you can get in touch with us and we will guide you further.

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FAQs for eCommerce Site Development

  1. Why is an eCommerce website important for your business?

    Where your offline store can’t reach, your eCommerce site does! From wide-scale opportunities to increase your reach, eCommerce lets you do all. This is why an eCommerce website is important.

  2. How long does it take to develop an eCommerce website?

    It totally depends on the type of business model. Usually, it takes from two to twelve months to build an eCommerce website.

  3. How much does it cost to build an eCommerce website?

    The cost of a website relies on its size and type. With $4,000 to $5,000 you can create a small-sized website. However, it costs you around $7,000 to $26,000 for medium-sized and $33,000 to $212,000 for large-sized eCommerce website design/creation.

  4. What are the important features of an eCommerce website?

    Content management system, SEO optimized layout, Reporting tools, Custom report features, and Promotion tools are the important features of the best eCommerce website.

  5. What does an eCommerce website need?

    An eCommerce site needs customizable themes, marketing emails, social media integration, a customer-support interface, and several third-party software outsourcing.

  6. What makes a good e-business website?

    Relevant content, on-page & off-page Search Engine Optimization, user-friendly experience, easy UX/UI, mobile-friendly design, easy navigation, and a better user experience make a good e-business website.

  7. What are the most successful eCommerce sites?

    Amazon, Walmart, Alphabet, Alibaba, and Facebook are the top five most successful eCommerce sites globally.

Conclusion

Now is the correct time to run an eCommerce store. The digital transformation is at its greatest peak and the technological boom is speeding up. The bottom line is, you can get the maximum customer traffic with a simple site and SEO tactics. No idea what web development is? Wondering what to do for building a website? Don’t worry, you can contact us and we’ll stretch every bit to build your online eCommerce store.

We are happy to create eCommerce solutions for every business that has the aim of developing a brand name. We guarantee that with our eCommerce solutions your product page will higher in search results.

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Author Bio
Rakesh Patel
Rakesh Patel
Designation: Co-founder and CEO of Space-O Technologies

Mr. Rakesh Patel is a Founder and CEO of Space-O Canada. He has 28 years of IT experience in business strategies, operations & information technology. He has expertise in various aspects of business like project planning, sales, and marketing, and has successfully defined flawless business models for the clients. A techie by mind and a writer at heart, he has authored two books – Enterprise Mobility: Strategy & Solutions and A Guide To Open311.