7 Questions You Must Ask Yourself Before Investing in a Mobile App Development Idea (For Entrepreneurs)
August 28, 2019

7 Questions You Must Ask Yourself Before Investing in a Mobile App Development Idea (For Entrepreneurs)

Questions to ask before investing in a mobile app

Mobile app development is a tricky topic to talk about.  If you have a mobile app idea, you will be eager to develop it and start earning from it. 

News Flash: That’s not how it works. 

There are things to consider when developing mobile apps that you can’t miss out on. One fine day, our app development consultant and business analyst sat with us and talked about everything you need to know before developing your app. To make it more convenient for you,  we took this conversation and converted it into a curated mobile app development questionnaire. 

Get a notepad and a pen. Answer these questions and get “app ready”.

“Rome wasn’t built in a day” – John Heywood

How long did it take then? Well, it is still being built even now. Success is a continuous process. It is true that great things take time and success doesn’t happen overnight. Each and every step you take leads you toward success. The same goes for your app idea. 

When you plan to get into the app development business, you must be sure about each and every move you make. Of course, there will be unforeseen problems and app development challenges but you should take complete precaution from your side.

Here, we will discuss 7 questions that you must have a reasonable answer to before you jump into the wave of app development process without getting lost. Before that, let’s see some quick statistical facts that will spark your interest in app development (if you’re still mulling over this thought).

Take a Piece of This Cake!

  • According to Statista.com, mobile app revenues worldwide amounted to over US $365 billion in 2018.
  • It is estimated that mobile apps will generate more US $935 billion in 2023 via paid downloads and in-app advertising.


mobile app development

Yes, these stats do make you feel like getting started on mobile app development right now. But, do not jump the gun. First, take into your mind important things to consider when developing mobile apps.

To make it easy for you we have used the question-answer format. Just sit back and answer these questions. At the end of this, you will not only know how to make an app for beginners but also how to create an app and make money out of it. 

7 Questions to Ask Yourself Before Getting into Mobile App Development

1. Does my app idea solve a problem?

Your mobile app idea can either make or break your success. You can have a unique idea that has never been thought of yet or a common idea with a unique execution. In either case, the most important aspect is that your idea should genuinely solve a problem faced by people.

It is not difficult to find a problem, problems are everywhere and you need to choose one that you relate the most or the one you think you can solve. If the problem strikes a chord with you, it is an added benefit. You will be dedicated to solving it.

If you are making an app for your own use, you must know why your business needs a mobile app. 

If you ask for tips for developing an app, we would say “validation”. You need to validate your app idea and make sure that it is something that the people would want to use. 

2. I have an app idea. Where do I start? 

Now that you have a valid app idea, the first step is to do thorough market research. You need to find out similar apps in your category. These are your competitors. 

mobile app development

Carry out thorough research on the must-have app features for your app by comparing the features of your competitor apps. You should analyze which features are missing in them that could make your app unique.

Market research will also help you understand the strengths and weaknesses of competitors. This will, in turn, help to plan your business strategies and understand customer’s pain points.   

You may also carry out surveys to find out your target audience and what are their needs and demands. This will help in the app development process and in understanding what makes a good app for them.

3. Which platform (iOS, Android or web) should I launch my app on?

You might want to develop an Android app, an iOS app or an app for both these platforms. You can also go for web-based apps if that fits your requirements.

Before deciding the platform, you must know the pros and cons of these platforms and how they affect your requirements. 

Most people carry an Android device. In fact, as reported by Statista.com, in the second quarter of 2018, 88 percent of all smartphones sold were phones with the Android operating system. Android app development is mostly cheaper as compared to iOS. The publishing process on the Google play store is quite straightforward and lenient as compared to the Apple App Store

On the other hand, iOS app development is less complex as compared to Android app development. It also takes 30-40% lesser time to build iPhone apps. The average mobile app revenue is higher for iOS apps. 

If you wish to build a mobile app that can be supported by both these platforms, you can go for react native app development.

4. What is my Unique Value Proposition (UVP)?

A great deal of apps flow into the sea of app market every day. Your app is like your baby and it is also one of them. There is a good probability that it will get lost in this sea. This is the last thing you would want for your app idea.

There is no reason to be heartbroken if you follow this advice. You should find out the UVP or USP (Unique Selling Point) of your product. Your product or your app should be distinguished from the apps of the same category.

You can do this by first making a minimum viable product with only the core features for your app that are vital. There is no need to develop an app with all the features at once.

After this, you must check if the customer is ready to buy the product. Take all the constructive feedback from the customers and then build an app with unique features that are missing. 

5. Should I hire freelance app developer or a mobile development company?

This is one of the most important questions on this list. The answer to this question will define the final outcome of the entire process: right from ideation to deployment of the app, 

Many factors determine whether you want for an Android or iOS developer or a dedicated Android or iOS app development company. The budget and scope of the project are the main factors among them.

Freelance developers are good for small projects and they are comparatively cheaper than a company. The problem you might face is that the app development timeline might be stretched as there is only one developer and you need to hire a designer separately. A mobile app developer is also less flexible than a company.  

In the case of a dedicated company, the app development cost might be more but you get a team, including developers, a project manager, designers, testers that are solely working for you. 

A team can handle big projects in a much better way. They are also flexible with your requirements and deliver a seamless bug-free app.

These are the things to consider when developing mobile apps by either a developer or a company.

6. How to make money from mobile apps?

The purpose of any business is to generate revenue and make profits. Here, we will tell you app monetization techniques or how to make money from an app idea.

  • Freemium apps: You must have wondered how do free apps make money. Well, there is no rocket science behind it. They are free to download and use but some features and content can only be accessed after purchasing them.
  • Premium apps: This is quite straightforward. The users directly buy the apps from the app store. These apps require an appropriate mobile app marketing strategy to prove their worth.
  • Subscriptions: Subscription-based apps generate revenue continuously. The main hassle is to gain subscribers and produce content constantly to keep them hooked.
  • In-app ads: This is the simplest way for monetization of app. All you need to do is take care that the advertisements do not hinder the content of the app and ruin user experience.
  • In-app purchases: Mostly used by e-commerce apps, this method involves the selling of digital and physical products through the app.

7. How will I market my app? How do I reach out to my customers?

App development strategy is usually taken care of by the developer or the company. They decide how to build a mobile app with the requirements specified by you. After the development, now you need to reach out to the target audience and inform them about your app.

mobile app development

It is necessary to invest to make exceptional products and equally important to invest in a mobile app marketing plan. This will help to increase the visibility of your app and in turn, increase the downloads.

You can advertise your app on television and in the newspapers as a part of mobile app marketing campaigns. To target a specific audience, you may find out about influential blogs, forums, social media platforms, websites that they are active on.

Even if the quality of your product is good, it is not going to sell itself. You can opt for reviews from tech bloggers, press coverage and encourage word of mouth promotion as mobile app marketing tools.

Build a Business with Your Mobile App Idea

We understand that your app idea is like your baby. You will need a perfect partner who understands the baby’s requirements and helps it grow. This partner is an experienced app development company that you could trust.

Now, these were a few vital questions that you must know the answer to, but there are other considerations too. You need to know about the skillset, experience, and portfolio of the company or developer, you need to understand the terms and conditions of the NDA (non-disclosure agreement), factors affecting the budget, and a lot more.

We are a leading Android and iOS development company based out of Canada. We have experience in developing seamlessly running performance-driven apps for web, Android and iOs platforms.

You may share what we missed out in this blog in the comment section. Feel free to share your expectations and queries with us through the contact form. Our technical expert will reach out to you within 48 hours.

You can also avail the benefit of a 30-min free consultation with our consultant. This consultation is confidential and you can share your queries regarding app idea, cost and timeline. 

This page was last edited on January 3rd, 2020, at 11:39 AM.

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