3 Reasons Why News Agencies Should Invest in Mobile News App like SmartNews (Recently Valued at $1.1 Billion)
Do you own a news agency or company? Then this blog is for you. Herein we have compiled 3 reasons why any news organization and news aggregator should invest in the news app development to expand their business worldwide.
If we told you to imagine a morning breakfast scene but 10 years back, you would probably imagine – children having toast and juice, and parents reading a newspaper while sipping on coffee. Today, the scene is almost the same except the newspaper is switched with a smartphone or tablet. Parents now read the news articles on their phones.
This small illustration explains how news app development has changed the press and news industry. Apps like Feedly, Inoreader, Flipboard and SmartNews are few of the best news apps.
In fact, the SmartNews app has raised a funding of $28 million in August 2019, making it enter the unicorn club as reported by tech crunch. We will be talking about the reasons why your news agency needs a news app. Before that, let’s get to know a little about SmartNews.
SmartNews – Best News Aggregator App
- SmartNews company was founded in Tokyo in 2012 by Ken Suzuki and Kaisei Hamamoto. The app was launched in 2014.
- According to Crunchbase, this app has raised $36 million in the Series B funding in 2014, after this, it also raised $38 million in 2016.
- As per the latest TechCrunch reports, it raised another $28 million in August 2019, making its valuation to $1.1 billion.
- The app has around 20 million monthly active users in Japan and the U.S. and claims the business growth at a rate of 500% per year.
- SmartNews has partnered with publishers like The Associated Press and Bloomberg, 400 U.S. based publishers.
A lot of news agencies and newspaper companies invest in social media marketing and publish news articles on social media platforms. Here, we are presenting 3 reasons why you should invest in your own native app development for your newspaper app.
3 Reasons Why News Agencies Should Invest in Mobile News App Development
1. Better Monetization
There is a lot of competition in the news sector. Everyone needs a piece of the pie and this increases the hassle. It is really important that the feed shared via digital means is money generating.
Newspapers sell pages or certain areas on the pages to advertisers to earn money. News channels, on the other hand, have commercial breaks where they show brief product advertisements.
These strategies make consumption of news like a task to the readers and viewers. The monetization strategy of an e-newspaper app is sort of similar to an actual newspaper. Newsfeed API makes money by advertisements or subscriptions or both.
The advertisements on these news aggregators are not distracting or irritating. They are smartly placed making it easy on the eyes for the users. Such use of inline ads enhances the user experience.
Subscriptions are also revenue-generating. If you plan to go for a subscription model, then need to make sure you have a loyal userbase.
2. User Engagement
Reading a newspaper can be a mundane activity for the people of this generation. Also, newspapers provide a day old information, in this digital era, most people have read it by then.
Millennials want everything to be interesting and they need it on the go. The content they read needs to be engaging. News app development can make this all happen at the fingertips.
Well, the use of multimedia like images, audio, video and even gifs nowadays make consumption of content easier and make news apps more appealing. Short videos take less time for the viewers and also explain the information in the news in a better manner.
News API can increase user engagement by arranging live and interactive polls, surveys, and even debates.
This is how news app development will make a stronger customer base for you.
3. Reader Retention
There is so much content to consume and there are so many content creators already in the market. This drastically increases difficulties for the entire list of news aggregators.
The feature that separates news apps from traditional news sharing platforms is that the news on the app can be curated for the users. Using Machine Learning and advanced algorithms, users are displayed news that they would actually be interested in.
Users on such apps are also alerted updates about the news that they have been following. In fact, social media integration is also possible. The users can share the news that they feel is important among their friends and family.
We hope now you are seeing how an advanced news app development could help you hit a jackpot.
Summing it up
The news becomes old in a day or two but the reasons mentioned in this blog are here to stay.
We are pretty sure that now you would want to build a news app for your news agency or startup. The next step is to contact a dedicated mobile app development company and get started.
We are a proficient mobile app development company in Canada. We have experience of developing seamlessly running online news apps for Android, Web and iOS platforms. We promise to deliver a news app with all your requirements.
If you have questions like ‘how to make a news app ?’ or queries about or Feedly alternative app development, e-newspaper app for Android and iOS, or magazine apps, you can share with us.
Feel free to contact us via the contact form below and discuss your expectations. Our technical expert will provide a 30-min free consultation to provide an approximate news app development cost and timeline depending on your demands and project features.
This page was last edited on August 5th, 2019, at 13:13.