eCommerce and Video Sharing App

We have designed and developed HOWTO, a video tutorial and eCommerce application that enables users to create videos and sell the products used in the video tutorial. This platform helps the users to increase their popularity, brand awareness and sell their products. In just a month, over 1000 products were uploaded from nearly 230 French users. Want to develop a customized video-sharing app?

Client FromFrance
Solution We Developed Video Tutorial and eCommerce Application
Year 2021
PlatformiOS, Android,
Web

Abstract of Video Creating and eCommerce Application

HOWTO is a video tutorial application (similar to TikTok or Instagram Reels) that enables French users to create a video store and sell the products used in the tutorial. HOWTO app allows users to upload videos from 22 different categories like cuisines, sports, and DIY. So whether the user is a sports fanatic or a cooking enthusiast, there’s something for every user on HOWTO.

With this social networking app, the users can personalize the videos by adding text, filters, and music and even rotating, adjusting speed, and trimming the videos. In addition, this app offers different steps to complete the tutorial and add the items to the product catalog. Moreover, after creating a video, the user can share it within their community.

The user needs to purchase a subscription to sell the products used in the tutorial. The app offers three ways to sell and showcase a product:

Directly sell on HOWTO app
Sell on the user’s website
Through discount coupons

Apart from this, the sellers can manage the orders from initial acceptance to shipment. The admin gets a 10% commission when any product is sold and can manage the entire user base, content, payments, products, posts, and inspirational videos, all within a few taps.

Client’s Requirements

Our client is based in Paris, France, and has been in the digital marketing business for years. He wanted to create a simple video editing application, but as per the trends and popularity of TikTok and Instagram, he wished to provide a social touch in the application. Moreover, with the rising demand for eCommerce, our client even wanted to integrate marketplace features in the application.

Thus, he looked upon building a 3-in-1 application that offers video tutorials, video editing, and eCommerce features in the application. All he wanted was to engage the users with an endless stream of personalized videos as per the users’ likes.

Solution We Offered to Our Client

Our client was quite clear about the requirements for this video tutorial app. He contacted us with his specifications and features that he looked upon to integrate. After studying the market and performing the analysis, we validated his idea for developing this 3-in-1 mobile app. We gave him a breakdown structure to understand the work required and the potential risks.

As per his requirements, we have integrated features like video creation in different categories, audio tools to insert music in videos, increase or decrease the speed of the video, filters to enhance the quality of the video, shopping cart, and order management, which provides a complete view of product sales. Since our client wants to make this app unique, he prioritizes the customer experience; thus releasing the app for the beta users to get valuable feedback. In just a few days, more than 235 users rolled in to use this app.

Challenges We Faced

Integrating video editing features was the challenge we faced. Suppose the user wanted to upload a video of 1 hour, it was difficult to

Add text, filters, transitions, and animations.
Uploading & publishing a long video took a long time.
Memory consumption was at its peak, which resulted in phone heating.

Since we have experienced video-editing developers, we resolved the challenges and optimized the overall video editing application. Moreover, we even managed to integrate the trending and advanced glitch filters, metal filters with shaders, keyframe animation at certain time intervals, and sounds (reversing, reverb, change the sound).

Apart from this, we didn’t face any other significant challenges in developing this app. Our mobile app developers strived hard to deliver the best result for this app. Since we have experience developing mobile apps for any industrial domain regardless of any complexities, we have easily integrated all the features per the client’s requirements.

Looking to Develop a Custom Video Editing App?

Share your requirements with us. We have the experience to integrate the features like color correction, blurring, frame cropping, filters, and cross dissolving. Let’s get started with video-sharing app development.

Features We Integrated Into HOWTO Applcation

Users
Admin

Unlock Creativity with the Videos

Start the video creation journey in minutes. The HOWTO app makes it easy to create fun, entertaining videos and share them with the community. Moreover, the user can edit with different filters, texts and publish on the HOWTO platform.

Customization Tools at Fingertips

Enter the text and use the different layout options to arrange it on the screen. You can even pick up a song of your interest and upload it in the video, add filters, and adjust the speed of the video. Then, instantly edit, add steps or product photos, and publish the video.

Check the Personalized Content

The users can browse the videos based on their interests. Moreover, videos are personalized as per the interest, making it easier to discover and watch the content from the categories and people you follow.

Social Shares

From the HOWTO mobile application, share what you love with who you love. You can like, comment, and share videos with friends. The shares feature enables users to take an entire post to another page and share it with the followers.

Buy the Products You Love

Tap the product tags, check the price and add items to the shopping cart easily. The Stripe payment gateway is integrated for safe and secured shopping.

Manage Your Orders

Provides a complete view of the customer’s order. It manages the journey of each item in the customer’s order, from the time it goes into their cart to the moment it arrives at the doorstep.

Sell on Your Website

You can sell any number of products you want on HOWTO. You just need to subscribe to the paid membership before selling any products. Moreover, with HOWTO, the users can sell the products on their website by just placing a link to the application.

Offers Promo Code

Add promo codes for loyal customers to offer discounts on the products. Offering promo codes help you to sell your products faster.

Search and Explore

From 22 different categories, you can search for the topic that interests you. Based on your topic search and posts you’ve engaged, it helps to find the content and creators as per your interest.

Upload Inspirational Videos

Admin can upload inspirational videos to motivate and inspire you to succeed no matter where you’re in your journey.

Manage Entire User Base

Remove a malicious user from the group who is posting the unauthorized content. Admin can check the products and videos uploaded by the user, from which city it is uploaded, and even approve or reject the requested categories.

Dashboard Analytics

Provides a visual representation of the total earning and commission earned from the specified dates.

Order Management

Admin can check the number of orders received from the seller and calculate the commission based on the order received.

Report Post

If the user chooses to report the post to an admin, the admin will know which user reported it. Admins may or may not choose to remove the post or block the person who shared the post.

Content Management

Admin can manage the entire content on the application. Admin can update the privacy policy, user agreement, and product details and make it active or inactive.

Technology Stack

Programming Languages

Swift
Kotlin
PHP

Framework

Yii2

Third-party Integration

Stripe

Framework

Benefits of HOWTO Application

New Audiences are Easier to Reach Hashtag categorizes the user’s posts, so people searching for a specific topic will find their posts among them. For instance: Lakme fashion brand hashtagging their pictures with #nailart and #fashion, so people searching either topic find their content there.

Saves Time in Video Enhancing It makes it easy to trim the video, adjust speed, add music, filters, and sound. This increases the quality of your video and helps to make it an engaging one.

Provides Visual ContentConsidering that visual content is more engaging than text, creating videos with a compelling message is easy. Moreover, it increases the engagement and visitors on your profile which results in driving sales forward.

Shows Your Personality People love to connect with people. Videos are a great way to portray who you are as a person or the people behind your brand. Video sharing is the best way to connect with your audience.