How Web and Mobile based CRM Software are Promoting Customer Relationships
Are you someone planning on CRM software development but wondering if you should or not? Or how would this CRM integration help your business? Look no further. We are here to help you out. The other day, we were discussing the benefits of the CRM system for any business, whether small, medium or large. Our CRM developers were of great help and the result is this blog. Go ahead and explore 4 ways how CRM apps and software can aid your business processes.
CRM software is like a power snack for your business and a whole meal for your customer relationship management strategies.
No, we are not making this up.
It doesn’t matter what business you’re in, the more you know about your client, the more successful you will be. Building client or customer relationships based on the ever-growing information about your client and using it to the best of their interest is the key to running a successful business.
How do you plan to do this?
Unorganized files and scribbled sticky notes won’t help. You ought to lose a lot of important details if you still have this outdated culture at your office. An advanced Customer Relationship Management System can help in storing, searching and retrieving client data in one place.
This, in turn, helps in running a business seamlessly. Take a look at how important CRM software integration has become with these facts.
Some Facts about CRM Implementation
- Three out of four consumers say they spent more money with a company because of positive customer experience.
- It’s considered easier to sell to an existing customer than to a new one. And according to Trackvia, CRM is known to improve customer retention, by as much as 27%
- The Market Research Future (MRFR) has revealed that the global CRM software market is expecting 6% CAGR during the forecast period 2017-2023.
Let us get a better theoretical and practical perspective. We will tell you how CRM software development and CRM applications are boosting business processes with common observations and back them up with some statistics wherever needed.
4 Benefits of CRM Software Development for Your Business
#1. Understanding your clients
Many of us fall short on maintaining good client relationships because we lack in understanding of client needs. The more you know about the client and remember it, the better customer relationships are shaped.
CRM app development and software can take these relationships by leaps and bounds. These CRM solutions can be used to record your customer interactions, literally every interaction so you don’t lose even a single trivial detail.
This information is available at a secure place and to anyone who needs it, provided he is authorized. This way any person, who is reliable to handle the problem that the client has all the necessary data.
This improves in solving problems easily as each person concerned with the project has the complete know-how of customer needs and wants. This leads to an improved ability to cross-sell and efficiency in serving clients.
Naturally, with better efficiency, there is an observable decrease in client defection or attrition. According to the Harvard Business Review, when 5 or more persons are involved in a customer relationship, the risk of attrition falls to 5% from 40% in the case of only one person.
Also, a 5% reduction in your customer defection rate can increase your profits anywhere from 25% – 85% was revealed in Harvard Business Review.
#2. Inter-team harmony
Most firms fail to reap complete benefits of advanced customer relationship management software as they are unable to share data within the same team as well as other concerned teams. Using the organizational technology of CRM mobile apps or software, you can easily categorize client data.
This is always a huge help for future reference as this data is also available across concerned departments.
Data like communication emails, calendar events, phone call details are automatically stored in an easily accessible place. Multiple teams access the same information and this helps them to stay on the same page.
Various departments like sales, marketing, customer service can share valuable data about clients and help each other in closing a deal, exchange knowledge of new products or services. Basically, every piece of necessary detail is acquired by the right individual.
This leads to the teams working together seamlessly and improves sales.
The sales department is not the only department, as we mentioned, that can take advantage of CRM software development. CRM platforms like mobile CRM apps or software also help you in managing and monitoring your marketing activities. There are tools to automate certain marketing processes such as email campaigns, streamline workflow, and improve collaboration.
The marketing department can also tap into and analyze sales and customer data. This gives them the insights needed to make better marketing decisions.
CRM also empowers to create and manage relevant and impactful marketing campaigns. It assists to track and measure the impact of these campaigns across all channels. This will help in identifying target customers and generate quality leads.
According to MarketingCharts, 6 out of 10 small businesses use CRM for email marketing.
Also, according to MediaBistro, 25% of Facebook and Twitter users expect a reply to their complaints via these handles in less than 1 hour. This is why social media integration in CRM is always a good idea.
#4. Details and reports
There is a fair chance that amid the humongous amount of data, small yet significant client details get lost. CRM software development can prevent this by organizing all details at one secure place.
This software also takes care of hundreds of smaller tasks that play an important role in the seamless functioning of business processes. Whether these are filling forms, sending reports or managing legal issues.
The forms, reports and other data are easily available whenever and wherever needed with the help of CRM system development.
Even reports are easily generated by CRM analytics. This takes a lot of burden off the shoulders of employees, freeing them for more important tasks. Now, they can focus on their main task- resolving customer issues and closing deals.
CRM with mobile app and software becomes hassle-free and fast. This saves a lot of time for the employees as well as the clients. We are talking about long term profitability here.
Before ending, it is also essential to tell you that ready-made CRM solutions, though, available in the market are not suitable for the individual needs of a business. Each business has unique requirements that require custom CRM software development.
If you have any doubts about CRM mobile app design, development, or want to hire CRM software developers, you can reach out to us. We are a CRM software development company known for our seamlessly running software, and original and user-friendly UX/UI designs.
We provide web and mobile-based software solutions for various other services including CRM solutions. Feel free to contact us by filling the contact us form in the footer and one of our sales executives will get in touch with you within 48 hours.
Do not hesitate to ask for a free quote for your CRM software or app development and technical advice from our expert.
This page was last edited on November 7th, 2019, at 5:08.