Create A Dating App Considering These 3 Takeaways From Zoosk- Top Dating App
Do you want to create dating app? Our dating app expert had a nice discussion about Zoosk. He talked about what you, as an entrepreneur or an online dating service start-up, can learn from one of the best dating apps in the world.
With over 7 billion people in the world, many people are still lonely. They need a partner, fast. What better way other than to create dating app? Dating apps like Tinder, Zoosk, Bumble, Grindr have become the talk of the town.
Gone are the days when people used to shy away from making the first move. Now, it is considered gutsy to break the ice. With the advent of such top dating apps, this has become so much easier. Moreover, these best mobile dating apps are doing great in the market as well.
Don’t trust us? Look at these ravishing numbers!
- According to statista.com revenue in the Online Dating services segment amounts to US$1,667m in 2019.
- This is expected to show an annual growth rate of 4.2%, resulting in a market volume of US$1,968m by 2023.
- User penetration is 4.6% in 2019 and is expected to hit 5.2% by 2023.
- The average revenue per user currently amounts to US$4.90.
- According to Google trends, Canada is at number 12, while the US is at 18 among 57 countries that search the most for the keyword ‘online dating’.
So, people are definitely not looking for dates at just cafes and bars anymore. Now, before reading about the takeaways, let’s talk about what is Zoosk(if you don’t already know).
Zoosk- Top online dating site
Zoosk was found in 2007 by Alex Mehr, Shayan Zadeh, Brad Henrickson, and John Smart in the USA
Zoosk reported revenues of $178.2 million in 2013
Zoosk was acquired by Spark Networks SE in July 2019, closing the deal at $258 million.
It claims to have 40 million members worldwide.
Here are the 3 takeaways that you must consider before creating a dating app like Zoosk alternatives
3 Takeaways from Zoosk to consider before you create dating app
1. Use advanced and unique technology
What makes Zoosk stand out from other apps like Tinder, Happn, Hinge, is its use of advanced technology. In fact, Zoosk’s Behavioral Matchmaking™ system has revolutionized online dating.
It updates users’ matches on the basis of their constantly changing preferences. This behavioural match-making technology constantly looks at all the matches and searches on the site. It is, therefore, able to suggest the best matches possible for a user, definitely better than most matchmaking apps.
Unlike most popular dating apps, this one monitors each user’s searching habits, messages, preferred profiles and trends and modify their suggested matches accordingly.
This mobile dating app also verifies profiles in a unique manner. A user needs to upload a seven-second selfie video that a human Zoosk representative compares to all the photos on the profile. Only after this will the profile get verified.
2. Make the app user-friendly and secure
It is extremely important to make an app user- friendly. Zoosk sped things up by giving an option to connect the Zoosk account with a Facebook account. There is also no need to type hobbies as most of them (maybe all) are listed there and the user just needs to click on them.
The safety standards at Zoosk are very high. No one can complain about it. All the new members are thoroughly vetted and verified at the time of joining.
Zoosk representative does this by reviewing profile details by checking their text and running identity checks either by social media or phone. As mentioned, now even by video verification.
In this online dating app, the users have the option to browse privately that ensures 100% protection of their details.
Tinder like apps sometimes lack this very important factor. This is why when you create dating app, don’t forget to prioritize security.
3. Implement smart business strategies
To run a successful online dating business you need to have smart strategies. Zoosk is fully integrated with social media which makes it interesting for the users,
Zoosk Scientific Matchmaking Service™ is one brilliant strategy. One carefully selected profile match is sent to the users from ZSMS. This makes the users wait for a match every day and this is why it makes sure that users use the dating app daily. If both potential matches click “Like”, ZSMS will introduce the two daters.
Users can browse the profiles for free but to start chatting, they need to pay a subscription fee. Membership fees are reasonable and allow to read and reply to messages.
Users can also earn coins by completing mini-tasks that encourage more interactions. These coins are used to boost visibility, send gifts, use premium messaging features. This way the app make sure people spend more time on it
So if you wish to create a dating app, be smart like Zoosk!
Does your dating app idea need the perfect partner?
Aren’t you already in love with these takeaways? Because we surely are drooling over them.
Now, we hope that you are ready with your dating app idea. You could cross-verify your idea and partner with us, a dating app development company.
To create dating app or to make a dating app, you will need an experienced mobile app development company. We have developed over 40 dating apps among over 3500 mobile apps for both android and ios platforms.
If you have any questions about dating app development, creating a dating website, apps similar to tinder or any sort of mobile app development, feel free to contact us. Our technical expert will be more than happy to give a 30-min free consultation where you can clear all your queries about dating app development cost, process and timeline
This page was last edited on August 9th, 2019, at 13:14.